Companies in high-tech industries often underestimate the value of a dedicated content writer. Here’s why hiring someone like me can make a significant difference to your company.
Many technical articles lose readers the moment that formulas and graphs take over.
High-tech industries are very confident in their experts and their areas of expertise. Proving that value to a customer requires a careful balance of reaching your audience and teaching them enough to understand how your expertise puts you ahead of your competition.
Professional engineers, when asked to contribute technical articles for their corporate website, want to write pieces that show proof of their expertise and experience. These articles can sometimes be very narrow, going into great detail about minutiae, or they can be overly broad, speaking in generalities targeted at no-one in particular.
While several engineers can create compelling and articulate pieces, they often represent the highest-value employees in an organization. Asking them to create content is expensive.
As AI is coming to the forefront across industries, it would be easy to assume that content generation is just a few prompts away. The truth is, AI may be able to assist with outlines or editing, but they can’t take the place of industry insight, editorial judgement, or proper handling of proprietary information.
In my experience, here are just a few important ways that a technical content writer can help your company reach your customers, while saving you money and protecting your IP:
- Collaborating with your team of engineers and experts, a B2B content strategist can find the core of the message and deliver enough information to engage prospects and customers alike. They can often gather enough information from a top engineer within 30 minutes to make long-form content for a targeted customer base.
- Dedicated technical content writers are a predictable investment to your company, supporting lead generation, customer retention, and brand authority.
- Contracted writers also protect your IP, offering drafts for your review and approval, and agreeing not to share your IP with competitors or customers.
In my last two years, I have specialized in working with engineers to deliver content that was both educational and compelling. I was able to position the company’s expertise as a way to maintain their industry-leading perception throughout their markets.
If you’re hiring a technical content creator, or know a team that needs stronger engineering content, I’d be open for a conversation.
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